Petly – Designing A Unified Pet Healthcare Management System
Pet owners struggle to manage their pets' healthcare information effectively due to fragmented systems and analog processes. Despite living in an increasingly digital world, veterinary care remains largely disconnected.
Petly is a unified mobile solution that brings all of this together in one place, so we can give our pets the care they deserve without the constant mental load.
Role
UX/UI Designer
Product Designer
Tools
Figma, Figjam
Canva
Timeline
8 Weeks
Team
Josh Kotel (solo)
Users value simplicity.
More control over their pet’s care – less work.
The dashboard houses essential tools like being able to easily upload Records, get medication and visit Reminders, and track your pet's Health Chart, all in one place.
Users want trust and transparency at a glance.
Here it was important to display valuable information for users to scan.
Verification, Specialties, Licensure, and User Reviews are highlighted for scannability.
Users need timely responses.
Features like Live Chat and Find a Provider mean quick answers are just a tap away.
Most apps lacked the ability for users to upload documents, and did offered neither appointment or medication reminders.
To offer familiarity and guided momentum, the flow is designed to mirror a conversation at a vet's office. Considerations like users' emotional states, goals, and urgency were pivotal in mapping out the journey.
Black text is paired with a grounding gray to convey practicality, matched with vibrant blue to emphasize trust. The palette is anchored by a pale tranquil blue, offering a calm and inviting space.
Drawing inspiration from apps like Chewy and Uber, the selective palette of blues and grays maximizes accessibility while highlighting brand identity.