Founding A design-forward pet brand

To address a gap in the market of thoughtfully designed pet furniture, I began making my own. By combining limited drops, refined product visuals, and personalized customer care, I grew a niche cat-furniture brand to 2K sales, 13K favorites, achieving a 4.9-star average review — even becoming an "Etsy's Pick".

To address a gap in the market of thoughtfully designed pet furniture, I began making my own. By combining limited drops, refined product visuals, and personalized customer care, I grew a niche cat-furniture brand to 2K sales, 13K favorites, achieving a 4.9-star average review — even becoming an “Etsy’s Pick”.

Time

Since 2018

Role

Founder, Designer, Operations

Growth

Iterative Design, Agile Thinking

Challenge

Design products for pets that are unique, useful, and aesthetically harmonious.

What I Did

I oversee every step of the unikkatt design process. I head all design and fabrication, as well as safety testing. I also work with vendors to procure all materials, build client relationships and handle all end-to-end customer experience.

Design

  1. Each ingredient is structurally integral to the design. More than Scandinavian minimalism — this keeps the wall-mounted pieces lightweight.

  2. Minimizing user effort minimizes any pain points or user error, that might occur with assembly.

  3. Each design has a valuable function — solving an actual problem.

Insight

Core design principles not only kept products streamlined, straightforward, and valuable, but also aesthetically balanced. A foundation of trust and integrity has helped the brand flourish. Building and maintaining client relationships based in open communication, respect, and care resulted in near-unanimous satisfaction and over 100 repeat customers.

Impact

Visit the shop
Touch Lock

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Loop

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