Designing A Unified Pet Healthcare Management System
Fragmented systems and analog processes make it difficult for pet owners to effectively manage their pets' healthcare information.
Petly makes it simple for users to manage health records, appointment reminders, and provider communication–offering control, transparency, and peace of mind in one unified mobile solution.
Duration
8 Weeks
Team
Josh Kotel
Role
UX/UI Design
Research
Tools
Figma
Figjam
Canva
How might we design a more manageable system for users to manage their pets' healthcare?
I initially researched the landscape, scoring each on usability and marking areas for improvement.
Initial research showed the majority of similar apps did not allow users to upload documents, or offer medication or appointment reminders.
I spoke with six pet owners aged 25-65 to uncover pain points within current systems and gather insights and opportunity areas.
Participants were screened based on their familiarity with digital tools and their frequency of vet visits.
"If I need something after business hours, I have to wait until they're open. But there are some things I need sooner. My dog's won't necessarily be able to wait until the next day–what happens if there's an emergency."
-Judy B
"I actually have a filing cabinet with some of her papers, some are in emails, and some I lost when I moved."
-Donna D
Users value cohesive simplicity.
More control over their pet’s care – less work.
The dashboard houses essential tools like being able to easily upload Records, get medication and visit Reminders, and track your pet's Health Chart, all in one place.
Users want trust and transparency at a glance.
Here it was important to display valuable information for users to scan.
Verification, Specialties, Licensure, and User Reviews are highlighted for scannability.
High stakes and emotional investment make timely responses essential.
Features like Live Chat and Find a Provider mean quick answers are just a tap away.
Drawing inspiration from apps like Chewy and Uber Eats, the selective palette of blues and grays maximizes accessibility while highlighting brand identity.
Black text is paired with a grounding gray to convey practicality, matched with vibrant blue to emphasize trust. The palette is anchored by a pale tranquil blue, offering a calm and inviting space.
For familiarity and continuity, the flow is designed to mirror a conversation at a vet's office. Considerations like users' emotional states, goals, and urgency were pivotal in mapping out the journey. I wanted to make sure users were systematically guided through.
I sat with three participants to test the working prototype. Ultimately several small, but significant changes were made.
With more time, I would build out of key pages, and perform more usability tests. Beginning with the visit history page, including visit breakdowns and smart-integration for invoice explanations. Also a build out of the chart page, as well as calendar integration for appointment and medication reminders.
