Since 2018
founder
Product Design
business Management
Branding
Founding A design-forward pet brand
To address a gap in the market of thoughtfully designed pet furniture, I began making my own. By combining limited drops, refined product visuals, and personalized customer care, I grew a niche cat-furniture brand to 2K sales, 13K favorites, achieving a 4.9-star average review — even becoming an "Etsy's Pick".
Challenge
Design products for pets that are unique, useful, and aesthetically harmonious.
What I Do
As the owner of the shop, I run every step of the unikkatt design process. I head all design and fabrication, as well as safety testing. I also work with vendors to procure all materials, build client relationships and manage the end-to-end customer experience.
design
Each ingredient is structurally integral to the design. More than Scandinavian minimalism — this keeps the wall-mounted pieces lightweight.
Minimizing user effort minimizes any pain points or user error, that might occur with assembly.
Each design has a valuable function — solving an actual problem.
impact
Through streamlined design, limited drops and engaging customer experience, I've turned five main listings into consistent bestsellers. The flagship wall-mounted cat steps bundle alone drove over 87,000 views, 5,547 favorites, 828 orders, and $99.9K in revenue, while three complementary products added more than 48K views, 3846 favorites, 964 orders, and roughly $52K in additional revenue.
reflection
Throughout this journey the product design is happening at two levels; the physical products, and the brand. The success of each hinges on the other.
Visit the shop
