Rethinking Pet Healthcare
This project taps into a central problem for pet owners — the problem of organization. Whether it's managing incoming and outgoing documents, scheduling checkups, addressing unexpected medical concerns — owners can struggle to stay on top of it. Through careful market analysis, research, and multiple rounds of user testing, I designed an app to helps users stay on top of these challenges.
Time
8 Weeks
Tools
Figma, Figjam, Canva
Outputs
UI / UX Design, Research, Interviews, User Testing
Challenge
Create a simple, centralized platform that helps pet owners easily manage, access, and stay on top of their pet’s healthcare.
What I Did
UI / UX design, conducted user research, and conducted user interviews and usability testing sessions to inform design decisions and validate concept.
Insight
Pet owners trust vets to manage their pet's health, but desire transparency and autonomy. They're dependent on systems they can't access and availability they can't control. Situational necessity is just as valuable as trust.
